Smiley's Teeth Whitening

The project was to create a guerilla advertising campaign for a randomly selected job/business. I created the company, Smiley's Teeth Whitening. I painted bananas white, created the branding for it and placed them in the banana stand in a grocery story. I wanted to show the connection between the shape of a banana and a smile as well as using the natural color of a banana, the color of non-white teeth, to contrast the white of the Smiley's bananas, communicating the effectiveness of Smiley's Teeth Whitening.